Also, move to the back of the manual, and there it is: House of Thol, Overasselt - The Netherlands.
A shout-out to the super tiny village we're happy to be based in. ​

Knowing that people all the way across the glode, in a country like the US for example, will see 'Overasselt' on there, gives me an inexplicable amount of joy.
Many Waterworks users might not even read the manual, let alone notice the village.
Yet, if i get only one person to ever google Overasselt, the Netherlands because of this, it's all worth it.

Read all about Waterworks <here> or buy <here>.

When we started House of Thol back in 2013 with our first design Waterworks, we weren't sure if we would want to become a brand, launching our own designs independently, or a design studio, focussed on designing products for others brands and labels.

In our early collaborations with brands, we noticed we found it difficult that our influence in the final design and production methods would often be minimal, and could get frustrated when brands gave up on a design as soon as it would become only a little challenging in the prototyping fase, which is exactly the puzzle we love to solve. 

Early 2018 we consciously started working towards creative independence, and the freedom to design the products under our own conditions. 
By being versatile in our endeavours and creating an array of ways to make money with our designs through various platforms, we're creating a strong foundation to further develop House of Thol.

We updated our Waterworks design to make it easier to scale up, and grew our portfolio of smaller products (added the Flower Constellations, Helios and the Bee Happy cards) that can be sold in stores and online via our own webshop.
Working together with brands, we are specific about having a say in the product-development and production fase of the design, staying hands-on through the process. Thus far resulting in a.o. the ReCabinet with Ahrend and the Wren & Kiwi series in collaboration with Ay Illuminate.

Fairs and exhibitions being cancelled and shops being closed due to Covid poses a challenge. Still, we noticed that in spite of the lack of presentation space, we still sold products online, even our (relatively expensive) Patera Magnus bowls.
 
Let me zoom in on those:
We presented the Poma/Olera prototypes only during Dutch Design Week 2019, and the first Patera Magnus production model at Object Rotterdam in February 2020, which turned out to be our final consumer fair of the year.
Because we didn't have a chance to find a production facility (again, due to Covid), each Patera Magnus is made by hand in our studio (all about the process). 
To keep the product affordable, we only sell the bowl online via our own webshop, without an intermediate like a store. 
We expected to sell a couple of Patera Magnus bowls over the year, but sold so many we're forced to rearrange the workshop to get production up to speed.

Being able to sell products in this category directly to the end user via our own platform, means new opportunities for creative freedom. It gives us the chance to explore designing more small series and one-off pieces, which offers great opportunities for circular designs.

When the Dutch Creative Industries Fund opened a grant application to explore design professionalism through Covid, we wrote a plan to dive into the development of this new platform. 
We are super happy that we got awarded this grant, and over the next months, we'll be working together with a.o. Frisky Agency and Redactiegasten to develop a strategy to grow our House of Thol platform, making it visual with the help of Masha Bakker Photography and Gaav Content.

We'll keep you updated!
Read more about the award of the grant <here> on the website of the Dutch Creative Industries Fund (in Dutch).

We were super happy with this blogpost by 'Huize Chaos', one of the first happy users of our Patera Magnus.

Since we make each Patera Magnus by hand (quite an extensive proces), and the high demand means we're still producing orders from last year, the Patera Magnus in use is still quite a rare sight.
(We're working on it!!)
 
In this Dutch blogpost, user Marieska describes how she uses the special fruit bowl and how it indeed helps her to eat more fruit and vegetables while less food ends up in the bin. 

Read the full Dutch post <here>, and read all about our Patera Magnus and the Poma/Olera series <here>.

All photographs in this post by Huize Chaos

Interested in learning more about starting a sustainable design business? Join us in the Creascope 'Sustainability in Practice' seminar this Friday to learn all about it.

The sessions include presentations by a.o. Carissa ten Tije (Studio CTT), Daryna Antonenko, co-founder of Re:ban (click),  Dasha Tsapenko (via Jan van Eyck) and (drumroll) Jana Flohr of House of Thol.
It's quite a mix of brands and designers, each working on sustainable and/or circular design in their own way. 

I'll be directing my talk towards our aim to create an independent sustainable brand focussed on designing durable products to make your everyday greener and easier.
​
Expect to hear more about our crowdfunding campaigns, the puzzle to make products that are sustainable as well as affordable and durable, and the entrepreneurial challenges we've faced thus far. 

Spend your Friday learning about running a sustainable design business, all from the comfort of your own home (you won't even have to wear smart pants).

Best part: it's totally free! 
So register now, and i'll be looking forward to 'seeing' you this Friday.

Note: the conference is in English and is set in Ukraine, so the hours are Kyiv time (or EET <click>) in other words: one hour ahead of Amsterdam (CET) and two hours ahead of London (GMT). 

Sustainability in Practice // DAY 2
Friday January 29th
10:30 - 15:30 EET (House of Thol 14:00-14:45)
by Creascope, Kyiv

Made possible by European Bank for Reconstruction and Development & EU for Business  

<Free registration here>

A while ago we were super hopeful that the world would be open for business again around the end of winter.

Alas, the new varieties of Covid are interfering, and thrown back into uncertainty, the ShowUP spring edition has been cancelled.

Seems like sadly we'll have to wait a bit longer before getting to show our latest projects to an audience.

Still, i'm fully convinced that by spring, we will be on the road of recovery and have a few new shows on the calendar.

Looking forward to seeing you soon!

I don't know about you, but i've seldomly been looking forward to the sunshine of spring more than this year.
Although we still have a few months to go before the bright green starts to pop, tulip season has in fact already started.
Time to bring a hint of freshness into the home!

Luckily, tulips are sold at both supermarkets and convenience stores as well as flower shops, so even in a partial lockdown, you should be able to get your hands on them.
That said, the taller stemmed French tulips you see on this photograph are usually found in more luxurious flower shops.

Being Dutch, it is about time to learn more about our national flower and how to properly care for them. Read on to find out what i learned.

though we very much hijacked the tulip as our Dutch national flower, the bulbs originate from Central Asia. 
The word 'Tulip' is said to be derived from the word 'Turban', (because of the similarities in shape), and it wasn't until the 16th Century that the Ottoman empire brought the flower to the attention of the West. 

The Europeans, with the rich Dutch in particular, were so smitten with the novelty flower, a Tulip Mania ensued, with prices for tulips in the Netherlands going through the roof (a bulb going for a house) before dramatically collapsing.
​
After a short crisis, the prizes stabalized again, and the Dutch have remained the leading producer of commercial tulip plants ever since, creating an abundance of colors and varieties and producing over 2 billion flowers and bulbs annually.

Since the mania in the Dutch 'golden age' (debate is on about whether we should still call it that, as the riches of the Dutch empire were won mostly from slavery, exploitation and claimed foreign land)....
Anyway, since the Dutch 'Golden Age' master painters often depicted tulips in their works and the tulip trade was here to stay, the tulip became our nation's symbol.​

Since 2019 we even have a stylised orange tulip in our official country logo (click).

Tulips were so valuable back in the day, enormous stacked tulip vases were designed specifically to showcase each individual expensive flower.  ​ ​​​

The tulip is a genus of the Lilly family and is taxonomically divided into 4 subgenera: Clusianae, Orithyia, Tulipa and Eriostemones (more here), with by far most cultivars in the Tulipa group.

However, modern day practicality kicked in, and a new division of 15 groups, based on flower type, size and blooming period was made (see them all here).

The red/white striped petals seen on the botanical drawing here, are the result of a virus 'breaking' the tulip.
​
These were the most sought after flowers during the Tulip Mania, and one bulb of the depicted 'Semper Augustus' could cost as much as a house.

​Sadly, the beautiful virus impacts the tulip negatively, and each next generation of bulbs becomes weaker and weaker, until eventually too weak to bloom. As a result, many of the old 'broken' breeds have gone extinct, as did the valuable Semper Augustus. 

Although a few breeds survived, like 'Zomerschoon' (Summer's Beauty') and the golden/brown Absalom, 'broken' flowers are considered a threat to gardens and industry nowadays, and the Dutch government has banned the sale of infected bulbs. 

Instead, breeders have succeeded in creating extravagant striped, flamed, variegated (multi-colored) and even fringed tulips, like a.o. Rembrandt Tulips (a nod to Tulip Mania), the large Parrot tulips and the Creme Upstar Tulip in beautiful powdery pink and creme. (see more varieties here).

Tulips are a great addition to any garden, and super easy to plant.
That is: if you remember to plant the bulbs at the appropriate time...
Most bulbs should be planted from September to December, and will start to bloom in early spring to give your garden that pop of color.
Here's a guide about do's and don'ts when planting tulip bulbs.

If you don't have a garden, or -like me- forgot to plant your bulbs (again), you can still enjoy the tulip as a cut flower.
​
In the Netherlands, tulip season is festively launched around the middle of January each year.
Since tulips are grown locally and on open ground, they are considered one of the most sustainable cut flowers in the Netherlands and are available from October to May. (more about that on Milieucentraal)

A while ago, we created the 'Rookie's guide to Flower Care' as an easy tutorial to keep cut flowers fresh for longer (read the full guide here).

Tulips can have a vase-life of up to 10 days when cared for properly, and although tulip care is quite similar to most flowers, there are a few things specific to tulips that you should take into account to keep your flowers fresh for longer.

3. Remove any leaves lower on the tulip stems (leave no foliage under water) and diagonally cut about a centimeter off the bottom of the stem with a sharp knife before placing in the water. (read more about the why and the how of the angular cut here)

4. Arrange your tulips spaciously in the vase, making sure the stems are not squashed together. 
If you like, you can use a Flower Constellation to arrange your tulips in a playful and spacious way, like i do on the photograph. Make sure to choose the right hole for each stem, and be careful not to damage them.

Finally: I like to keep my tulips in the vase as long as i can: until they start losing their large petals. However, take note: similar to lilly's, tulip pistils can hold quite a lot of pollen, and these can leave stains on a surface!

Like many flowers, tulips are actually edible.
I wouldn't advice taking a bite out of your store-bought bouquet, as they might be treated with something to keep them looking fresh (you never know). Tulips from your own garden however, can successfully be used in a salad, with dip, or as a stylish edible amuse-holder.

Best thing to eat are the petals, which apparently come in all kinds of flavours depending on the color. Generally they supposed to taste a little like sweet lettuce (source), and you should pick them fresh, as they grow bitter over time.
The Guardian wrote an article about which flowers to grow for your dishes, <read it here>.

As the Dutch found out in WWII, tulip bulbs can be eaten too.
But beware: you have to take out the bitter core, as it is poisonous. 
Also, it's notoriously nasty-tasting, and many people forced to eat them during the hunger-winter of 44/45, vowed to never eat them again.

Ever since tulips were introduced to the Dutch, the flower has played a part in our history: from the high and subsequent low of tulip mania, to the desperation of surviving by eating tulip bulbs during WWII, the colorful flower was there through the good, the bad ánd the ugly.
Dutch floriculture export is thriving, and we mainly have the tulip to thank for that.

After researching the flower, i would have loved to be able to recognize at least a few different tulip breeds by eye.
Alas, there are just too many cultivars, and new breeds pop up every season.

It was fun to find out about Semper Augustus, the viral infection causing the beautiful coloration on its petals, and the absurd value of a mere bulb.

I'm looking forward to gardens everywhere waking up to spring, and tulips slowly reveiling their splendour and bright color.
But before they do, i'm reviving my own sunny feeling indoors with a bouquet of color.
Going out to get a bouquet for yourself? Don't forget about your neighbourhood florist! 

Happy spring-feeling everyone!

The In the Clouds series started out as a research project about decorating porcelain during the casting process, as opposed to adding an extra layer by hand in between firings.

Contemporary possibilities of computer aided design and 3d-printing played a major role in the design of the intricate decoration imprinted in the porcelain In The Clouds cups.

The graphic image on the In The Clouds cups is derived from the skyscapes that are often an inconspicuous part of the decoration on both Dutch Delftware as well as Asian Porcelain.
Silhouettes of birds and planes flying in between the clouds, add a contemporary twist to the classic theme.

We are cleaning up our warehouse to make space for new projects and are getting rid of the current In the Clouds stock.
So, while supplies last, score yourself a lovingly handmade porcelain piece for a great price!

Part of the series are small and larger cups, a medium and large bowl, and matching lids/saucers in four sizes.
​Each piece comes in several shades of colored porcelain: white, blue and green. ​​

​Please note: since each batch of porcelain is colored separately, hues differ from piece to piece, and as all pieces are handmade, they rarely are perfectly circular.

<Read all about in the Clouds> // <Check out the online Sale>

At the House of Thol headquarters, we're starting the New Year with a productivity challenge: How to get things done with two wild childs in the house in need of love, attention and home schooling?

In order to keep our sanity, we're down to rigorously prioritizing our workflow.
Luckily, i designed a Weekplanner a while ago that can be super helpful in this situation, especially because of its prioritized to-do section.

Can use a little help in your everyday productivity in these juggling times? <download the planner here>

Happy 2021 everyone!