Not the whole story (yet)
The blank page Pavilion
Coming to your house soon!
Sending a little Holiday wildflower love
Sublime radio // Nieuws van de vooruitgang
A sustainable solution for the everyday
Move the date: Food waste
Poma/Olera: keep your food fresh
The go and the process
See you in Eindhoven!
34 kilo / €120,-
Applegas & bitter bell pepper
The thirteenth star sign
We're nearly there!
We went ahead and ordered a small stock of brass Ophiuchus Constellations. This means that when you order an Ophiuchus, there's no waiting involved: We'll ship immediately and you can start arranging flowers right away.
The only difference to the final product is the package it comes in.
This time we're not actually crowdfunding for the product itself, but for its casing. In order to be able to sell the Ophiuchus Constellation in stores, we need proper and beautiful packaging, and that's what we're saving up for with this 'pre-sale'.
With your support we're confident we can get Ophiuchus ready for stores around the world this fall.
What you can do
Order Ophiuchus now!
You'll be the very first receiving our XL Flower Constellation, and with that our eternal gratitute for your help getting the Ophiuchus ready for a successful international launch.
And that's not all! To celebrate the launch of this new Flower Constellation XL, we have a very special deal: instead of the regular €29,95, we're launching the Ophiuchus on our webshop for €25,-!
Plus, because we love wildflowers and happy bees, we'll also add a package of Bee Happy Wildflowerseeds to your order free of charge (EU only).
Other things that would make us very happy
Not ready to order but excited to help? Great!
It would be of enormous value for us if you could help us get our new Ophiuchus Constellation known to the world: Spread the word!
Tell your friends and family: finally a solution to use large vases (for example those from that fresh flower service) to set up luxurious arrangements without spending a small fortune at the florists'.
Together with Masha Bakker Photography we took gorgeous photographs of the Ophiuchus, and with the correct credits (@mashabakkerphotography @houseofthol) and a hashtag (#ophiuchus #flowerconstellations) we'd love it if you share them on social media.
Got other great ideas about how you can help? Looking to collaborate?
Get in touch! We'd love to chat.
A flying visit to make a toast
It took some organizational skill and a lot of family help to schedule ourselves kid-free and in the south of the country on Saturday and be able to take a day-trip to Paris.
That's making it sound a lot more romantic than it was: What it came down to, was us spending 9 hours in the car for 5 hours at Parc Expositions Villepinte (+ a short joyful stop at a hypermarché).
It was all worth it.
We brought Champagne and cheese to officially celebrate the Wren and Kiwi launch and shared a festive toast with Ay Lin, Casper and the Ay Illuminate crew.
Seeing our designs displayed in the Ay Illuminate booth and how well they fit in with the rest of the Ay Illuminate collection made it all come together, and it was wonderful to experience the response of the M&O public.
After enjoying the company at the booth for a while, we did a quick (three hour) round of the fair that was way too short to see anything yet left us both with sore feet (11.000+ steps according to my phone).
All in all this flying visit took us 14 hours, and i'm so happy we went.
Below you'll find a few more snapshots of the booth and our trip.
Have you been to M&O?
What did you like best?
Finally lifting the veil
We had to bite our tongues for sooo long and keep this project under wraps...
But the day has come: We can finally proudly present to you the Wren and Kiwi lightshades we designed for Dutch lighting brand Ay Illuminate.
Over the past two Years, we've been working together with the lovely people from eco- and socially conscious label Ay Illuminate to design a lightshade that would not only be sustainable and reparable, but would also be suitable for production at a social workplace in the Netherlands.
Our workshop is filled with the models and prototypes we made during the different stages of the design and product development proces.
Our brief was simple, yet challenging: design a lamp that is made of sustainable, preferably recycled materials and take into account it has to be produced in the Netherlands by people working at a sheltered work environment.
And of course it has to fit in with the Ay Illuminate collection, best known for its tropical natural feel and artisan craft production methods.
98% recycled aluminum slats
After exploring several material options we came across Luxaflex: the horizontal aluminum window slats are often discarded from office buildings and can be found in many thriftstores.
we quickly figured out that to set up a continuous production of lamps, it's impossible to rely on discarded window dressings.
When we studied into the aluminum slats a bit more, we discovered they are in fact made of 98% recycled aluminum. A great material to put to use in a new product.
Unfortunately it turned out to be quite an adventure to get the aluminum slats we needed on a lengthy roll.
By stubbornly e-mailing, calling, e-mailing again, calling again for many months by Thomas, we finally got through to the right people and received the right material to produce our prototypes with.
(Unfortunately we pretty much had to go through the same ordeal to get the material for production.)
And thus began the final puzzle: we designed frames in different shapes, with the slats running over them, through them, under them. We let the slats travel back up for a nice finish and layered look, used our Solidworks skills to pretty much draw out every silhouette we could think of.
We tried all kinds of different metal thingies (by lack of a better word) to secure the aluminum bands without glue or fasteners and went through lengths getting the right size delivered.
We designed the frame as a flat pack kit, clicking into eachother as a puzzle. Happy to be working together with the lovely people from Samosa Nijmegen for excellent and fast lasercutting.
We used 6 mm poplar multiplex, tried 5 mm and went back to 6 mm Ecoplex when the final 5 mm testpiece came out wobbly.
So many little things were adjusted and tweaked before the Wren and Kiwi were finally deemed fit for production.
At the social workplace
Thomas spent quite a few days at the Tomin Group deliberating and explaning the way the lamps should be finished and assembled.
Luckily the lovely mentors of the sheltered employment workshop were quick to recognize what needed to be done and turn it into a workable step by step assembly process.
These next few days the Wren and Kiwi lamps will be on display during Maison & Objet in Paris.
For this special occasion they will be joined by their larger sibling, the Wren XL.
We installed the XL in our living room a few weeks ago to test te effect, and its impressive size dwarfed quite a few of our pieces of furniture.
After all our hard work, we're excited about the launch of the lamps in Paris and will be at the fair to see them with our own eyes this Saturday.
Come say hi if you're at Maison et Objet this weekend, we'd love to see you!
Ay Illuminate can be found in Hall 5A, R54/S53
Driving Dutch Design expo at Yksi Eindhoven | January 10th - March 31st
Last year in January we were high on anticipation about starting the Driving Dutch Design masterclasses.
Fast forward 12 months, and we're proud DDD graduates.
It has been a super intense yet super fun experience during which we met so many wonderful people.
And it aint over yet!
The Driving Dutch Design 'graduation exhibition' from Dutch Design Week 2018 is now travelling and will be on display in Eindhoven at Yksi expo from now until March 31st.
So go check that out if you're in the neighbourhood. No entrance fee, the best coffee and designer gifts to be shopped!
1/10/2019 - 3/31/2019
Torenallee 22-04 (Strijp S)
5617 BD Eindhoven
Open Tuesday to Saturday 10:00 - 17:30
It's that time of the year again...
...The days are getting shorter and supermarkets start stocking up on Holiday chocolates... that can only mean one thing: the Dutch Design Week is around the corner.
Obviously we'll be in Eindhoven presenting our latest projects. And we won't be alone:
This year we'll be part of the Driving Dutch Design group exhibition.
Driving Dutch Design is a 10-month programme by BNO, ABN AMRO and Dutch Design Foundation, aimed at young designers and design studio's ready to take their creative businesses to the next step.
Since January we've been enjoying the company of a lovely group of designers and creatives in monthly masterclasses and coaching-sessions helping us focus on the bigger picture and be more strategic about the way we work.
What's in it for you?
About Driving Dutch Design
Driving Dutch Design is a masterclass program of ABN AMRO, Beroepsorganisatie Nederlandse Ontwerpers (BNO) and Dutch Design Foundation (DDF). It helps talented designers to professionalise their company within the world of entrepreneurship.
As drivers, we are constantly looking to move forward, with a discerning eye. We share an ambition to professionalise our businesses, and to place our companies firmly on the map.
‘Doesness' was chosen as the byword for Driving Dutch Design 2018. We drivers, will not only reveal our identity as designers, but also the possibilities our designs can open up. So: 'What's in it for you?'
Thanks to Driving Dutch Design, the partners, the masters, and sponsors, we present ourselves with a sense of pride – and, on behalf of the initiators ABN AMRO, BNO and DDF, we invite you to find out what design can do for you.
Come discover the value of design
We'd love to meet you in Eindhoven
Here's where you'll find us:
Dutch Design Week Eindhoven
October 20th-28th 2018
Klokgebouw Hall 2, Strijp S
Open daily 11:00 - 18:00
Don't just come for us!
This years' Driving Dutch Design exhibition offers a varied group of designers in all lines of work: from interaction design and illustration to aesthetical concepts and industrial product design.
Find the full list to the right,
check out Drivingdutchdesign.nl for more information.
Boyscout Designer - Conform Cox - Dorota Gazy - Family W - Fransje Gimbrère - House of Thol - Je Favoriete Ontwerpers - Julia van Leeuwen - Meike Fleskens - Mies Loogman - Olasol - Remortel - Roza Schous - Staalslagerij - Studio Doeke -
Studio Gerjanne van Gink - Studio Mieke Lucia - Studio Mixtura - Studio Selma Hamstra - STUDIO THO - We Are - Wisse Trooster
The film crew and the design studio
A few weeks ago we spent a good part of the day with the lovely folk of Renault life, shooting an episode for their Renault TV Youtube series focussing on sustainable innovations and design.
We had so much fun working with the professional crew and experiencing an official film shoot including clip-on microphones, lighting set up and (more than a few) retakes.
Our self-consciousness about being in front of a camera quickly faded while working with the skilled and friendly team. (thank you David, Tom & Vincent!)
Us working through the night getting the studio cleaned up and film-ready was definitely worth it.
Although if you look closely it did result in a few bags under our eyes while filming.
Not being used to seeing ourselves on film, you can imagine we had no idea what the final result would be and we kept pretty silent about the whole thing in eager anticipation of the premiere.
Well, the time has come: This afternoon 'our' Renault life episode premiered on Youtube!
We love the beautiful images of our workspace and green surroundings the Renault team shot, and how they did not only catch our story but also made us look pretty comfortable in front of a camera, just being ourselves.
Check out the full episode below and let me know what you think!
Thank you @Renault Life for a lovely experience and such a sweet result!
Renault life made more episodes with sustainable and innovative designers that are definitely worth checking out.
Find their official YouTube channel here and make sure to give this video a thumb's up while you're at it.
We actually had another video made by Studio Koekepeer for Fonds Kwadraat, back when we were still in Zandvoort. Check it out here and spot the differences.
revive your flowers!
Ever had a bouquet standing for two weeks and becoming droopy, with only a few flowers left standing?
It happened to me all the time, and lost for a nice and easy way to arrange the left-over flowers, they would usually end up in the bin with the rest of the bouquet.
But.. not anymore!
With the Flower Constellations i can use my left-overs for an easy and special arrangements, and make my flowers last for another week.
Check out the video for an example: we scavenged a bouquet past its glory from the neighbors and made a neat arrangement good for another week.
Which we subsequently kept.
Thank you neighbors!
Salone del mobile, place to be
Every year in April, pretty much the complete Dutch Design Community packs up and moves their newest designs to Milan for the International Furniture Fair.
The actual Salone has a fair amount of Dutch Design, but the 'Fuori Salone', or 'outside the fair' programme, has pretty much been taken over by the Dutch in the last decade.
Cartoni Design @ Masterly
With our International Crowdfunding campaign running on Kickstarter, a presence in Milan would definitely help our cause.
Luckily, one of our friends in designerland, Wisse Trooster, could use a little floral touch in the style room he created for Dutch sustainable label Cartoni Design.
We were -of course- more than happy to lend Wisse a few Flower Constellation prototypes.
About Cartoni Design
Cartoni Design creates unique furniture collections from reclaimed, recycled and sustainable materials, working with different young Dutch Designers like, amongst others, Wisse Trooster.
It's a win/win: Cartoni Design brightens up their lovely exhibition with a stylish tool for a floral touch, and we're very happy with a little extra international exposure for our Flower Constellations.
If you're in Milan, make sure to visit the Cartoni Design Style room at Masterly and get a glimpse of our Flower Constellations in real life.
Here's where you should go
Masterly / The Dutch in Milan
Palazzo Francesco Turati
Via Meravigli 7, Milano
more information on Fuori-salone site (+map)
Want to stay updated about Cartoni Design?
Best thing to do is follow their Instagram account, or, for your daily dose of design inspiration, follow Wisse Trooster on Instagram.
Grazie mille, Wisse Trooster & Cartoni Design!
What is Kickstarter?
Kickstarter is an online platform offering the opportunity to finance creative projects by collecting small contributions from a large group of people: Crowdfunding.
At Kickstarter it's possible to pre-order the Flower Constellations. When enough people do that and we reach our goal amount by the end of our campaign, we can start up production. You'll receive your pre-ordered Flower Constellation in August.
Since we've had a few questions from people about how to pledge, here's a blogpost about it.
And since many of those questions were directed at us from our Dutch network, for this one time, we'll make a bilingual blogpost.
1. Find Flower Constellations on Kickstarter.
2. Choose how many Flower Constellations you want to pre-order and where they need to be shipped. (on the right side below 'pledge')
3. Fill out creditcard information.
5. You'll get to choose your type of Constellations once the campaign has successfully ended.
6. If we don't reach our goal, no charge will be made to your creditcard.
Wat is Kickstarter?
Kickstarter is een online platform dat het mogelijk maakt creatieve projecten te financieren door het verzamelen van kleine bijdrages van een grote groep mensen: Crowdfunding.
Op Kickstarter is het mogelijk de Flower Constellations vooruit bestellen. Als genoeg mensen dat doen en we ons doelbedrag halen, kunnen we de productie in gang zetten. We leveren de Flower Constellations dan in augustus.
Aangezien we nogal wat vragen kregen over hoe je kunt meedoen aan onze crowdfunding actie, bij deze een blogpost.
En vanwege de vele vragen uit ons Nederlandse netwerk, doen we m voor 1 keer in twee talen.
1. Vind Flower Constellations op Kickstarter.
2. Kies de hoeveelheid Flower Constellations die je vooruit wilt bestellen en waar ze heen moeten. (rechts onder het kopje pledge)
3. Vul je creditcard informatie in.
4. Bestel vooruit
5. Je krijgt de kans je sterrenbeeld te kiezen na afloop van de (succesvolle) campagne.
6. Als we ons doel niet halen, wordt er niets van je creditcard afgeschreven.
Getting to the right project
Simply browsing through Kickstarter, you probably won't come across the Flower Constellations like that. Not even with our 'Project we Love' batch, sadly.
Your fastest way to get there is to use the link that we pasted all over our website.
Bij het goede project terecht komen
Gewoon maar door Kickstarter 'bladerend', zul je niet zo snel op de Flower Constellations stuiten, niet eens met onze 'Project we Love' batch, helaas.
De snelste manier om op de goede plek te komen is door de link te gebruiken die we op de website delen.
Once you're there
If you see the screen below, you're at the right place: congratulations, you've made it!
Take your time scrolling through our project page and watching our video, before turning your attention to the right side of the page and have a look at our rewards.
Als je er bent
Als je het scherm hieronder ziet dan zit je goed: Gefeliciteerd, je bent er!
Neem de tijd om door de projectpagina te scrollen en onze video te bekijken voor je je aandacht verlegt naar de rechterkant van de pagina om de reward-mogelijkheden te bekijken.
the ordering process
Choose your reward
On the right side of the page you can find the different possible options you can order the Flower Constellations: 'Rewards'.
Browse through the reward possibilities and choose your tier by clicking on it.
Kies je aanbieding
Aan de rechterkant van de pagina, staan de verschillende mogelijkheden waarop je de Flower Constellations kunt bestellen: 'rewards'.
Scroll door de mogelijkheden en kies door erop te klikken.
! Creditcard only !
There is no way around it.
Kickstarter only accepts payments by creditcard (for now). Such a shame for the Dutch market.
!Alleen met creditcard!
Helaas. Het kan echt niet anders.
Kickstarter accepteert, (nu nog) alleen betalingen met creditcard. Jammer hoor.
Select your country
As soon as you've chosen your reward tier, you'll be asked to choose your shipping country.
This will automatically add the required shipping costs to your pledge.
Kies je land
Zodra je je reward hebt gekozen, wordt je gevraagd het land waarnaartoe verzonden moet worden in te vullen. De verzendkosten worden nu automatisch toegevoegd aan het donatiebedrag.
Log in / E-mail
On the next page you're asked to either log in or continue as a guest.
In the latter case you'll only have to fill in your e-mail address to start with.
Log in / E-mail
Op de volgende pagina wordt je gevraagd in te loggen of als gast door te gaan.
In het laatste geval hoef je op dit moment alleen je e-mail adres in te vullen.
Subsequently, you'll be asked to fill out your creditcard information.
(yes, creditcard is the only payment option)
Vervolgens wordt je gevraagd je creditcard gegevens in te vullen.
(ja, het kan dus echt alleen met creditcard)
Click 'pledge' and you'll be taken to the next step to finish.
Since we're not allowed to back our own project, this is as far as we can accompany you.
After your pledge, you'll receive an automated confirmation e-mail.
Klik 'pledge' en je wordt naar de afrondende stap geleid. Aangezien wij ons eigen project niet mogen ondersteunen, is dit hoe ver we je kunnen begeleiden.
Na je pledge ontvang je een geautomatiseerde bevestigings e-mail.
Dank je wel!
Getting the starsign right
Wait?! But I didn't get to choose my starsign yet!
Once our Kickstarter campaign has successfully ended, we'll send you a survey to collect your preference.
By the way, here's an overview (click).
Het goede sterrenbeeld
Wacht!? Maar ik heb mijn sterrenbeeld nog niet gekozen! Dat weten we.
Zodra onze Kickstarter campagne geslaagd is, sturen we je een vragenlijst waarin je kunt aangeven wat je voorkeur heeft.
Hier is trouwens een overzicht (klik).
When you'll receive your Flower Constellation
If all goes well, we'll start producing the Flower Constellations once we've received the pledged money from Kickstarter, which will be around May 15th or so.
Leaving a little room for delays and set-backs, we expect to ship the Flower Constellations this August.
We'll keep you in the loop of our production process with regular updates.
Wanneer je je Flower Constellation krijgt
Als alles goed gaat, beginnen we met de productie van de Flower Constellations zodra we het ingelegde geld van Kickstarter hebben ontvangen, waarschijnlijk rond half mei.
Rekening houdend met mogelijke tegenvallers en vertraging, verwachten we de Flower Constellations in Augustus te kunnen versturen.
We houden je op de hoogte van ons productieproces met regelmatige updates.
Any questions left?
If anything is not clear, we didn't explain things properly, or you simply have something to ask, don't hesitate: get in touch and we'll get back to you as soon as possible.
Heb je nog vragen?
Als iets onduidelijk is, we iets niet goed hebben uitgelegd, of als je simpelweg iets te vragen hebt, aarzel niet, maar neem contact op, en we reageren zo snel mogelijk.
Thank you a zillion! // Super bedankt!
a personal note - the journey so far
Three days into our campaign and i'm finally finding the time to tell you a bit more about our Flower Constellations and their back story.
I'll be posting other updates about aspects of our design and production-process in the future, but for now, let me tell you a bit about the journey preceding our Flower Constellations crowdfunding campaign.
the waterworks experience
After designing and successfully crowdfunding Waterworks, bringing our natural watering system to market turned out to be less straightforward than we had hoped.
We learned a great deal about running a business that first year and started to craft a strategy about the way we would develop House of Thol further.
Working best while coming up with solutions in our own living environment, we focus on keeping our designs close to ourselves.
We aim to create durable products that add value to our daily lives and help us maintain a green lifestyle.
Four years on, we have established a worldwide network of supporters and shops, and have sold almost 5000 Waterworks-sets.
We are ready for a new green product to add to our House of Thol collection.
Crafting the constellations
Two years ago, we designed a little metal frame that would easily hold your avocado-pits in a glass of water: the pit-frame.
We designed it to be flat-pack and fit a variety of jars and glasses.
A large Dutch Garden center opted to produce it, but ran into management-issues and production stalled.
Last year we took matters back into our own hands and developed the Flower Constellations: based on the same flat-pack multi-fit principle, but for flowers and with an improved design.
We aimed to create a durable tool that would not only be functional, but would be lovely to gift as well.
While researching random patterns, we ran into the constellations.
A perfect fit, not because we're into astrology that much, but because we love that millenia ago, people tried to make sense of the skies and created the constellations as some kind of memory aid.
Telling each other stories so their order of things would not be forgotten.
the next step
After a year of designing, testing, tweaking, modeling and prototyping, our Flower Constellations are all set for production.
We have a reliable production partner lined up, and are now ready for the next step.
Having our friends and family fall in love with the product just like we did, gave us the right amount of confidence to set up our Kickstarter Campaign.
Will you help us get the Flower Constellations out there?
Remember this post that gave you 6 reasons to get houseplants now?
Here´s an illustration that can help you determine which plant is right for you.
These plants work wonders for your indoor air quality:
Here´s an illustration that can help you determine which plant is right for you.
These plants work wonders for your indoor air quality:
Urban jungle rooms fill the pages of magazines while Green concept stores and Urban Gardening shops are popping up everywhere.
But aside from them being all the rage right now, there are more reasons to fill your house with living greenery.
Here are 6 reasons to get houseplants now:
1. Plants create Oxygen
Remember from your first year of biology?
A very (very) basic explanation: the plant uses sunlight, water and carbon dioxide to grow and releases oxygen while doing that.
Which is obviously great, since we use that oxygen to breathe.
To really get into the technical biological stuff, read this Wikipedia article.
2. Plants purify the air
Pollutants like benzene, formaldehyde and trichloroethylene are being emited by furniture, upholstery, cleaning products and other (factory-made) items in our house.
In a place lacking decent ventilation, those pollutants build up and can cause headaches, dizziness, nausea and eye, ear and nose irritation.
Not only do houseplants create fresh oxygen, many plants also filter the air, getting rid of harmful substances.
NASA conducted a very extensive study to the air-filtering qualities of houseplants back in 1989.
A full transcript of the original study can be found here.
Or, for a quick overview of the outcome and a list of plants that are stars at battling indoor pollution, check out this Wikipedia article.
NASA recommends at least 1 plant per 100sq feet (ca 9m2) of home. Feel free to do the math yourself.
3. Plants make you smart
At least that's what this article on Scientific American states.
There's still a lot of research going on in this area, and most scientists agree that house-plants can help you stay fresh and focused during a hard day of staring at the screen, thus improving productivity.
4. Plants make you happy and healthy
Living in a green environment can reduce stress, lower blood-pressure and can even help the healing process.
According to cardiologist Dr. Bruno Cortis, patients who have a room with a garden view recover more quickly than patients who are staring out of a window to a brick wall.
Not hard to imagine that.
Some people say the reason we feel better when we're surrounded by plants is because we do well when surrounded by nature.
Something to do with human beings living in nature for millions of years, only to retreat into a world of concrete in the last century.
Again: makes sense.
5. Plants are natural humidifiers
As humans we feel best in a humidity-level ranging from 40%-60%.
Most rooms and offices however, have a humidity level of 25% (especially in winter, when the heater's on) and it's not uncommon to have a humidifier in a room or office to help create the right humidity.
Such a waste of space and electricity.
Houseplants can significantly increase the over-all humidity-level of a room, bringing it right up to the ideal percentage.
Healthy humidity-levels are not only great for your skin, it also prevents itchy eyes and an irritated throat.
A little help
Not so confident or your abilities to keep your urban jungle thriving?
We've got you covered: Here's a helpful blogpost for those amongst us who feel like they can use a bit of help in the botanical department (like me)
Need a little help watering your plants? Get your Waterworks-set here.
We'd love to hear what your reasons are for more greenery inside your house, leave your reply in the comment-section.