It's been a couple of months since we first launched our original 'In the Clouds'-series during ShowUP. (Back then, i wrote this blog about the heritage of the clouds and birds as a porcelain print.) In August, the initial pieces were received with great enthusiasm, and even more so in October, when we presented the first extension of the series: the In the Clouds bowls, during the Dutch Design Week.
And then... well, we didn't put any effort in getting the porcelain pieces out there. Truth is: we had made the range of variations within the series too large for us to produce in the quantities needed. This made us hesitant to approach stores and resellers in fear of orders that would be wildly inefficient to make.
Well... we made a few minor adjustments in the design and are now launching a new In the Clouds series. And this time we're keeping ourselves in check: Instead of offering 24 variations to start with, we're relaunching the In the Clouds cups in one size: medium, two versions: birds and planes, and three possible colours: white, greyish white and light-blue. All cups have a glazed finish. Still plenty to choose from!
To give ourselves the much-needed time to produce a little supply, we're launching the new In the Clouds / Planes cups as a Crowdyhouse premiere: From April 4th onwards, the In the Clouds/Planes cups will be available exclusively via Crowdyhouse for three weeks. After this launch-period, the cups will be more widely available and we'll keep you posted about new points of sale.