Trouw on the downsides of a full fruitbowl

Poma/Olera in the newspaper

When launching our Poma/Olera series during the last Dutch Design Week (read all about it here) we had a lovely chat with journalist Jasmijn Missler of Dutch newspaper Trouw. 
Although this hasn't boiled down to a 'real' article in the newspaper yet, we're happy to get a little mention in this piece about food waste. 
Check it out here:

Not the whole story (yet)

In the article the Poma/Olera is mentioned briefly and described as a fruit bowl making it possible to keep different kinds of fruit and vegetables in separate compartments to avoid them being subject to the ethylene gas emitted by ripening fruits like apples and bananas.
Which is, of course, very true.
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But the Poma/Olera series has more dimensions than just separating different fruits.

The fruitbowl also has multiple presentation platters for fruits that should be eaten first, while also serving as a lid  keeping the stock below in a dark and slightly cooler (due to evaporation cooling) space.

Also part of the series is ripening bowl Patera Maturus which uses ethylene gas emitted by certain fruits to speed up the ripening process of other varieties like avocado or mango.

Read article (online)

Read article (PDF)

The reason we're expanding a little on the subject, is because later on the article mentions a couple of things you can do to keep fruit and vegetables fresh for longer and Poma/Olera pretty much covers them all.

Happy to know our extensive homework during the research phase paid off ;-).

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