A month ago Today, Eindhoven was the worlds' epicenter of design, and slap bang in the main square of all Dutch Design Week festivities was a large white box stating "Design bepaalt de koers", Dutch for "Design sets the course".
The box was a temporary building designed to represent a blank sheet ready for a the first draft of a new design, and was commissioned by Dutch bank ABN AMRO. For 9 days this pavilion was the home of 4 Game Changers: designs that can help us live more sustainably daily lives.
One of those Game Changers: our Poma/Olera series. Brandbase and ABN AMRO gave us the opportunity to come up with a solution for everyday fruit and vegetable storage. (More about the origins of Poma/Olera can be found here)
Our design was accompanied by the Transformer table (getting better with age), a candle using fat from a water sanitation plant and a filter that takes out the micro-plastics from your washing machine waste water.
The ABN AMRO Game Changers exhibition was set up as an experience: up to 15 visitors accompanied by a host would be guided along the 4 different Game Changers with a professional voice-over and well timed lighting schedule.
This meant that as a visitor of the Game Changers Pavilion you really experienced design, rather than simply looking at it. Something very different to most other exhibitions and very professionaly executed.
Because of the voice-over directing the pace of the little tour, people didn't really have the time to linger around our work and take photographs to share online. That's why we snuck in before the show started to get a few pics of the Poma/Olera presentation.
Reaching a new audience
Having ABN AMRO backing our project meant that we reached audiences we probably would have missed otherwise.
We were very happy we got to tell about House of Thol to a professional audience during a Sustainable investment event and expanded our network tremendously. Apart from an interview with a journalist from a national newspaper that will hopefully be published in a few months, we had a lovely chat with Francis of Sublime radio, which let into our 60 seconds of radio fame that you can listen to here.
Coming to your house soon!
Not being able to stand next to our designs was new to us, and made for a refreshingly laid back Dutch Design Week.
It also meant we missed out on a lot of direct response to our Poma/Olera series, and that's kind of a shame. We love getting into conversation about our designs, to clarify the decisions we made and brainstorm about future possibilities. Luckily a lot of people still managed to reach out to us and tell us what they thought about Poma/Olera via e-mail and social media
Most heard response was: "When will the series be for sale?" and "Where can i get a Poma/Olera fruit bowl?".
With so many specific requests, we're happy to get a move on: We'll be producing a small Poma/Olera series in house meant for direct sales on the short term, while at the same time diving deeper into terracotta production possibilities as close to home as possible. We're not in this alone: Fonds Kwadraat is helping us with the next step.
We've currently set the price of a large Poma/Olera bowl (Patera Magnus) at €195,-. Production will take approximately 4-6 weeks.