ECO FRIENDLY PRODUCTS
  • designs
    • Patella Crescenda
    • Patella Crescenda
    • Poma Olera
    • Poma Olera
    • Flower Constellations
    • Flower Constellations
    • Waterworks blije planten
    • Waterworks
    • Recabinet
    • Recabinet
    • Helios Constellation
    • Helios Constellation
    • Wren & Kiwi
    • Wren & Kiwi
    • Bee Happy bloemkaarten
    • Bee Happy Flower Cards
    • Evolution Badkuip
    • Evolution Bathtub
    • In the Clouds
    • In the Clouds
  • Shop
    • House of Thol webshop
    • Eco Friendly Products Wholesale
    • Eco conscious corporate gifts
    • Duurzame relatiegeschenken
    • store locator
  • house of thol
    • Future Proof Design
    • Meet the Team
    • Internships
    • contact >
      • Get in touch
    • Calendar
    • newsletter sign up
    • About shipment (shop)
  • press
    • Image bank
    • Publications
  • house of thol
    • Future Proof Design
    • Meet the Team
    • stageplaatsen
    • Contact >
      • Neem contact op
    • Calendar
    • nieuwsbrief
    • Over verzending (shop)
  • Pers
    • Beeldbank
    • Publicaties
  • Blog
  • Easy Green Living
    • Flowers & Flower care >
      • A Rookie's Guide to Flower Care
      • Year-round flower calendar
    • Sustainable resources
    • The 10 R's of circularity

Poma / Olera

Naturally keep fruit and vegetables fresh
and save food from the bin

keep me updated about pre-orders
About   //   The story   //   Patera Magna   //   Publications   //   Lookbook   //   How it's made  //  Food Waste  //  The series  //  FAQ

Food Waste Reduction

The Poma/Olera series helps you store fruit and vegetables in a better way and avoid food waste.

Poma/Olera is latin for Fruit/Vegetable. The series is the result of extensive and ongoing research into the best natural way of storing fruit and vegetables in your own home to keep them fresh and eat them when they're ripe.
keep me updated about when to order again

Create the best natural circumstances to store food​

Design Fruit Bowl - Patera Magna by House of Thol / photograph by Masha Bakker Photography

Store separately and shield from ethylene

DesignFruit Bowl - Patera Magna by House of Thol / photograph by Masha Bakker Photography 2

Put healthy eating options on a pedestal

Design Fruit Bowl - Patera Magna by House of Thol / photograph by Masha Bakker Photography 3

Easily keep track of your fresh stock

Design Fruit Bowl - Patera Magna

The Poma/Olera story

In the early summer of 2019, ABN AMRO bank asked to pitch an idea for their DDW Gamechangers pavilion that would help people live a more eco friendly daily life.
While researching the sustainable cause consumer behaviour can directly impact, we learned about the enormous amount of food being wasted: about a third of the worldwide food production will not make it to a plate.  

We noticed that we too would end up discarding overripe fruit and vegetables. We lacked knowledge about how to store different kinds of produce, and would sometimes forget what we had in stock.

The Poma/Olera series, first article being a design fruit bowl,is the result of ongoing and extensive research into storing fruit and vegetables in the best natural way to keep them fresh and top of mind so they last longer and get eaten in time.

We won the pitch and after presenting the prototypes at the ABN AMRO Game Changers pavilion during DDW 2019, The Patera Magna was the first available product in the series, the Patera Media was added in the summer of 2021 and more products are currently in development.
NB - the pieces are made by hand, due to the overwhelming popularity and subsequential lead times, it is currently not possible to place a new order.
Keep me posted about when i can order again

About the Patera Magna

The Patera Magna ('Large Bowl' 44x44x30cm) lives up to its name by providing ample space for a variety of fruits and vegetables. It consists of a partly glazed terracotta outer bowl with 5 interchangeable inner compartments to make it possible to separately store different varieties of fresh fruit and vegetables.

The large terracotta outer bowl is partly porous. By filling it with water through the middle spout, the moisture evaporating through the terra-cotta walls will naturally cool the bowl and its contents.
Read all about the scientific theory behind evaporation cooling here.

Three of the inner compartments come with fitting cover-dishes with handles that stop the spread of ripening gas ethylene, while keeping the stock easily accessible and offering a pedestal for ready-to-grab vegetables.
Keep me posted about ordering

The Patera Media

With the same functions yet a smaller circumference, the Patera Media is the Patera Magna's little sister, a smaller design fruit bowl.

A better fit for many counter tops, the Patera Media (30x30x20cm) has three compartments with two cover-dishes to store your fresh fruit and vegetables separately and uses natural evaporation cooling to keep them fresh for longer.
Keep me posted about ordering

As featured in...

Dutch Design News FD

"A product that repays for itself"

Dutch design news Der Standard

"Obst und Gemüse klüger aufbewaren"

Dutch Design News De Volkskrant

"With a little instinct, a fruit bowl can be composed in such a way nothing will end up in the bin anymore."

Dutch Design News AD

"With the Patera-series you won't ever have to bin overripe fruits and spoiled vegetables again."

Dutch Design News VT wonen

"Food doesn't end up in the bin anymore"