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Food Waste Reduction
The Poma/Olera series helps you store fruit and vegetables in a better way and avoid food waste.
Poma/Olera is latin for Fruit/Vegetable. The series is the result of extensive and ongoing research into the best natural way of storing fruit and vegetables in your own home to keep them fresh and eat them when they're ripe.
The Poma/Olera story
In the early summer of 2019, ABN AMRO bank asked to pitch an idea for their DDW Gamechangers pavilion that would help people live a more eco friendly daily life.
While researching the sustainable cause consumer behaviour can directly impact, we learned about the enormous amount of food being wasted: about a third of the worldwide food production will not make it to a plate.
We noticed that we too would end up discarding overripe fruit and vegetables. We lacked knowledge about how to store different kinds of produce, and would sometimes forget what we had in stock.
The Poma/Olera series, first article being a design fruit bowl,is the result of ongoing and extensive research into storing fruit and vegetables in the best natural way to keep them fresh and top of mind so they last longer and get eaten in time.
We won the pitch and after presenting the prototypes at the ABN AMRO Game Changers pavilion during DDW 2019, The Patera Magna was the first available product in the series, the Patera Media was added in the summer of 2021 and more products are currently in development.
NB - the pieces are made by hand, due to the overwhelming popularity and subsequential lead times, it is currently not possible to place a new order.
About the Patera Magna
The Patera Magna ('Large Bowl' 44x44x30cm) lives up to its name by providing ample space for a variety of fruits and vegetables. It consists of a partly glazed terracotta outer bowl with 5 interchangeable inner compartments to make it possible to separately store different varieties of fresh fruit and vegetables.
The large terracotta outer bowl is partly porous. By filling it with water through the middle spout, the moisture evaporating through the terra-cotta walls will naturally cool the bowl and its contents.
Read all about the scientific theory behind evaporation cooling here.
Three of the inner compartments come with fitting cover-dishes with handles that stop the spread of ripening gas ethylene, while keeping the stock easily accessible and offering a pedestal for ready-to-grab vegetables.
The Patera Media
With the same functions yet a smaller circumference, the Patera Media is the Patera Magna's little sister, a smaller design fruit bowl.
A better fit for many counter tops, the Patera Media (30x30x20cm) has three compartments with two cover-dishes to store your fresh fruit and vegetables separately and uses natural evaporation cooling to keep them fresh for longer.
As featured in...
"A product that repays for itself"
"Obst und Gemüse klüger aufbewaren"
"With a little instinct, a fruit bowl can be composed in such a way nothing will end up in the bin anymore."
"With the Patera-series you won't ever have to bin overripe fruits and spoiled vegetables again."
"Food doesn't end up in the bin anymore"